The Hands Behind the Art

The Hands That Shape Our Story

At All The Same (ATS), every piece begins with a human touch — the skilled hands of artisans whose crafts are centuries old, whose patience is unmatched, and whose artistry transforms fabric into wearable masterpieces.

Our Artisan Communities

We partner with artisan families and cooperatives across regions known for their heritage crafts.
These are not anonymous workers — they are cultural custodians, preserving techniques that the world has almost forgotten.

Every partnership is built on

- Fair wages that sustain livelihoods.

- Embroiderer’s hands in mid-stitch.

- Smiling artisan holding a finished piece.

Every garment you wear carries the fingerprint of its maker. Meet the artisans whose work you bring into your life
Every garment you wear carries the fingerprint of its maker. Meet the artisans whose work you bring into your life

Abdul – Master Weaver, Benaras

"With 35 years of experience in handloom weaving, I carry forward a generational craft that began with my great-great-grandfather, a renowned weaver of his time. Today, my son joins me in our textile work, continuing the tradition with pride.”

Gulshan – Chikankari Embroidery, Lucknow

“I began learning Chikankari embroidery at age 10 to help support my family. As the eldest of five, I took on many responsibilities—working 18–20 hours a day as a domestic helper, managing household chores, and caring for my siblings."

Fatima - Chikankari Embroidery, Lucknow

“I learned Chikankari embroidery to supplement our household income. While working as a domestic helper, the lady of the house—who owned a boutique—introduced me to this beautiful Mughal art form. Chikankari has been my lifeline.”

Priya Jha - Madhubani Artist, Delhi

“My father was a Madhubani artist who, like many artisans, was exploited by sellers who withheld fair compensation. I always wanted to follow in his footsteps but hesitated, knowing how hard it was to survive in such an unfair market. Since joining ATS, I’ve finally received fair, substantial payment for my work”

Shanno Devi - Yarn Weaver

“I have been weaving cotton fibers into yarn for 20 years—carding, combing, drawing slivers into thin threads, and spinning them into long, continuous yarns. These yarns are then woven into intricate five-yard Jamdani and Ikat saris. It brings me great joy to see authentic craftsmanship finally recognized for the immense time, patience, and effort behind each masterpiece. Enjoying my work peacefully till then.”

Gayatri - Yarn Weaver

"I have been weaving for as long as I can remember, a craft passed down by my parents to sustain our family, and now I carry that torch on my own. This loom has been my voice, my strength, and the hunger that drives me to explore myself each day. It has never failed my family—providing food on the table, a roof over our heads, and serving as the foundation for pursuing their dreams of living a fulfilled life."

Raheem - Fabric Weaver

“I’m a sixth-generation weaver and have practiced this craft for 15 years to earn my living, weaving Benarasi brocades in silk and cotton while creating motifs and designs with my wife. When mechanized textiles spread, our income fell—like many in Benaras—pushing artisans toward unfamiliar work, but we chose to hold on.But today I am greatful. Special thanks to the ATS(allthesame) team.”

Lakhan - Tailor

“I have been a tailor for 15 years, specializing in menswear and androgynous styles, and this craft is my sole source of income. As big brands flood the market with readymade garments, our livelihood has suffered. Even though we provide better, personalized fits, our role has diminished, showing how mass production devalues the care and precision tailors put into their work.”

Neelu - Tailor

"I have been weaving for as long as I can remember, a craft passed down by my parents to sustain our family, and now I carry that torch on my own. This loom has been my voice, my strength, and the hunger that drives me to explore myself each day. It has never failed my family—providing food on the table, a roof over our heads, and serving as the foundation for pursuing their dreams of living a fulfilled life."

Your Role in the Story

By wearing ATS, you are part of a global movement to protect endangered crafts, empower artisan families, and prove that luxury can be deeply human.
Every purchase funds hours of skilled work, sustains entire communities, and ensures these traditions are not lost.

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