Of the Artists, By the Artists, For the Artists
Founded by Anushree Upadhyaya
All The Same NY is an artisanal, Ultra Limited, Slow fashion brand that aims to empower artisans and women by embracing all kinds of arts and crafts. Each piece of clothing is handmade, handwoven, made from 100% organically sourced natural fibers and dyed in naturally available flowers, medicinal herbs making the fabric skin-friendly, healthy and hypoallergenic.
Each season the brand visits artisans of different corners of the globe, infusing artistic elements of various subcultures into a contemporary, wearable art ensemble. As a result, each piece has its unique nature, embracing its nature-defined imperfectness as well as the enthralling sobriety of heritage, artisanal aesthetics.
Slow Fashion. Lasting Impact.
To preserve the sanctity of artistic emblems, our non-profit project ‘Swabhimaan’ helps artisans and women gaining and honing artistic skillsets as well as acquiring employment contracts under All The Same, enabling marginalized craftsmen to livelihood opportunities. Under this banner around 100+ artisans and women in rural India are employed in various parts of the manufacturing process ranging from print designing, handweaving, regional embroideries, tribal art paintings to stitching.
Our speciality lies in our Green Dyeing Technique which not only certifies herbal, skin-friendly naturally derived dyes but innovates color robustness through complex, anti-bacterial usage of alum over dyed yarns, before going to handloom weaving.
With collection ranging from the specialities of artisanal crafts and culture, we curate an Ultra Limited Editions of collectives which not only reduces resources wastage but also utilizes waste textile scraps emerged during the manufacturing of the ensembles, repurposing them to decor curios, running fabrics and other saleable products to markets by artisans on fair payments.
Sustainable Livelihoods
A smiling artisan family outside their workshop
Passing Down Skills
A young apprentice learning from an elder.
Community Well-being
A vibrant artisan village scene.